Southeast Asia's Cosmetics Market Shows Strong Growth Momentum

With a total market size estimated at $13-14billion\ast \ast ,SoutheastAsi{a}^{\prime }scosmeticsindustrydemonstratesenormouspotential.\ast \ast Indonesia\ast \ast leadstheregionalmarketwitha\ast \ast$4.5-5 billion share, followed closely by Thailand and Vietnam. Notably, the region maintains an impressive annual growth rate of 12%-15%, significantly outpacing the global average of 6%-7%.

Despite this booming market, many domestic manufacturers struggle to expand due to unfamiliarity with local regulations—particularly Indonesia’s BPOM, Thailand’s FDA, and Vietnam’s product filing processes—often missing out on lucrative opportunities.

Successful Offline Seminar on Cosmetics Compliance & Overseas Expansion

On March 29, 2025, ZOOP and Hangzhou HUFU CLUB co-hosted the "Cosmetics Overseas Compliance & Operational Strategies" seminar. The event attracted over 40 industry leaders, including cosmetics brand founders, cross-border e-commerce operators, and supply chain experts, offering in-depth insights into Southeast Asia’s regulatory landscape and growth strategies through case studies and panel discussions.

Event Highlights

Mao Xiaobing, founder of HUFU CLUB, extended a warm welcome and shared the club’s development journey.

Yao Jiahang, Tiktok’s Cross-Border E-Commerce Manager, provided an overview of Southeast Asia’s cosmetics market, helping brands understand regional differences and offering a three-step strategy for successful market entry.

Technical Manager Du from ZOOP  focused on regulatory compliance, detailing the cosmetics approval processes in Thailand, Indonesia, and Vietnam, helping brands navigate market entry challenges.

Charlotte Xia, Overseas Director of Babrea, shared practical experiences, including product formulation adjustments for tropical climates and localized distribution strategies, offering a blueprint for new entrants.