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Export to the European Union | Makeup Winter Fashion Claims Prove Attention Points


In the cosmetics industry,Claiming to differentiate products and better promote them.Cosmetics are classified according to their seasonal use.therefore,There will be cosmetics suitable for summer and cosmetics suitable for winter.It is worth noting that,Cosmetics claim to comply with regulations (EU) No. 655/2013 Common standards stipulated in the regulations Legitimacy Authenticity Evidence supports honest Fair and informed decision-making.in addition,Claiming that it must be confirmed and evaluated on a case by case basis.

Winter skincare promotion

Considering the season,Our article claims to specifically target winter skincare.In cold weather,Skin has different needs,Therefore, consumers search for specific characteristics in cosmetics,What are the characteristics

first,Consumers hope that their skin can be better moisturized,And it can withstand external factors such as wind blowing.in addition,Winter pollution is more severe,Therefore, consumers hope that skincare products can better clean their skin,And brighten the skin tone.

that,What are the most popular cosmetics claims for winter From a regulatory perspective,What do they mean

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in short,To successfully launch cosmetics into the EU market,We must find appropriate statements that meet the needs of consumers,And ensure that it complies with relevant regulatory frameworks.


Reference

1. Cosmetics Europe. (2019). Guidelines for cosmetic product claim substantiation. Revising and expanding the Colipa Guidelines on Efficacy (2001/rev. 2008). Retrieved on 24/01/2022

2. Sub-Working Group on Claims. (2017). Technical document on claims. Retrieved on 25/01/2022

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